Apple a day
A photo taken this week in Southampton outside the Apple computer store.

Somewhat cheeky, not only to steal the trademark name, but also then set up a stand outside the Apple shop. There have been numerous examples of litigation over the use of the Apple trademark, with the Beatles Apple record label, New York – the Big Apple, but maybe Apple Home Improvements will get away with it.
As a County Council, we use the prefix “hants”. From Hantsweb, Hantsfish, Hantsdirect and so on, it works fairly well as a sort of trademark to say this is a Hampshire County Council provided online service… which got me to looking for other uses of “hants” that weren’t HCC.
- Hantscounty - a place in Nova Scotia
- Hantslug - linux user group, not for lovers of slimy garden creatures
- Hantsmoths - obviously moths
- Hantsastro – Watch the Space Shuttle STS-127 Launch here 13 June 2009
- HantsPlants - for botanists in Hampshire
I’m sure there are plently more examples, but my favourite has to be the Hants Apple.
Next blog post after 22 June.
Just give them time, they’ll re-name the County Council soon – everything else has a new name – why not Hampshire County Council?!